Brand Development, Management and Stewardship

Over the past decades nonprofit leaders have begun to recognize the  important role their brand recognition plays in an increasingly  competitive and interconnected world.  Many nonprofit leaders see their  brand as important to donors and beneficiaries, but few fully capitalize  on what an intentionally articulated brand can do to foster internal  cohesion among staff and board.  The potential for misalignment between  an organization’s internal and external identity can thwart growth and  derail the execution of critical business strategies.

Praximity can work with you to research your brand identity (with  both internal and eternal audiences), articulate your brand identity in  the context of both mission and operational strategy and design  processes to ensure that your brand identity remains consistent between  internal and external audiences and promotes cohesion between your  organizational mission and business strategies.